To give credit where it is due, social media can be considered the biggest drive to internet use, by a huge part, across Singapore and the globe in general. Let’s be honest, before Facebook hit the stage in 2008, we only went online when necessary, maybe to send an email or search for important information.

But with the advent of Facebook, Twitter, and YouTube, and the popularity of the smartphone, the internet became a regular hangout for most of us. As of 2019, roughly 4.6 million Singaporeans are on one or several of the popular social networks. This figure is projected to increase to 4.7 million by the end of 2023. As you can see, no brand can afford to ignore social media marketing in Singapore. Here is the importance of social media marketing in Singapore:

Large potential audience

By promoting your brand on social media, you are introducing it to around 4.6 million Singaporeans. You stand to generate a huge number of leads from such a huge pool of potential clients. Although not every marketing strategy will work as expected the potential of bagging considerable leads from such a huge audience is high.

Creating awareness and recognition

Singaporeans won’t transact with you if they have no idea about who you are. Declaring your presence on social media is an excellent way of familiarising your brand and products to the audience. Irrespective of your area of specialisation or industry, you can establish contact, engage, and influence social media’s audience to trust your brand and transact with it.

Makes your Brand Human.

The era of the soulless and faceless corporation is over. People want to deal with other people who understand their needs and would waste no second to mingle with them. Social media is an excellent place for a brand to look human and freely connect with people. This way, people feel connected to their favourite brand.

Cuts your marketing costs.

Social media is among the cheapest channels for promoting your brand and marketing your products or services. If you consider the CPM (cost per thousand impressions), social media ranks better than any other marketing channel. Sometimes merely being present on social media and engaging your audience is enough, even though the cost of staging Facebook or Twitter campaigns is considerably affordable.

Shows Authenticity.

People are bored with the old-school corporate-style posts that appear too dry and official. Social media is the best place to socialize with your audience and let out the real personality of your brand. What’s the voice of your brand? How does it present itself? You can answer these questions through the tone you assume on social media.