Challenge:To enter a cluttered market with a direct competition from Honeywell, Philips & Dyson
Solution: Created a website having a differentiation of AI ENABLED AIR VIEW for consumers to engage with the brand. A new strategy was built to position it as a Challenger Brand
Impact : Website visitors went up by 15% an unique visitors went up by nearly 30% in 1yr. An overall growth was seen in google ads with 4X conversions, hence increased sales.
