Challenge: To connect a vastly diversified business with different objectives under one umbrella - GMR
Solution:
Creating an umbrella thought:
We worked with GMR to create an overarching message that would be the common messaging across all businesses
Digital Brand Development: Creating tonality, design philosophies & guidelines, and UI/UX framework
Technological Consolidation: All the websites were unified with a single tech stack that is web3.0 ready and is backed by a single custom-made CMS.
Impact :
Single Dashboard for all the websites
150% increase in traffic
44% increase in repeat visitors
76% increase in digital ROI’s
